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In 2003 the Regency of Manggarai was split into two separate regencies, Manggarai and West Manggarai, with West Manggarai’s (Manggarai Barat) new district capital in Labuan Bajo. Manggarai Barat, one of the six regencies of Flores, consists of the mainland of the most western part of Flores and islands such as Komodo, Rinca, Padar and Longos together with about 40 smaller islands. The total population of West Manggarai in 2005 was 190,286. The majority of the population is active in agriculture related activities.
The tourism sector together with agriculture and fisheries have been identified as the potential sectors to be developed by local government. Tourism’s potential is closely linked to the UNESCO world heritage site at Komodo National Park with its unique dragons as the major attraction. Komodo National Park is also considered to be one of the richest marine environments in the world, with more than 50 dive sites. Diving and snorkeling contribute a significant amount of income to the local service providers. Upper class visitors tend to use live aboard boats during their visits to Komodo, due to the limitation of facilities and services provided by local enterprises on the mainland. Based on the data from Taman National Komodo, the number of visitors to Komodo National Park has been increasing from 15,147 visitors in 2004 to 18,646 visitors in 2005. However, a new entrance fee regulation implemented since 1 May 2006 has
been questioned by many tourism stakeholders.
The main gateway to West Manggarai is the Komodo airport in Labuan Bajo - served by three airlines flying from Denpasar, Bali. Since 2005 these three airline companies operate 14 flights a week. This development has resulted in a sharp increase of passenger arrivals from around 3’000 in 2000 to nearly 13’000 in 2005. While the Bali bombings in 2002 and 2005 have had a negative impact on the overall tourism market in Indonesia, the tourist destination Flores shows a strong increase fom 2004 to 2005, which underlines the attractiveness of the
region. European countries such as Germany,
France, and Netherlands contributed the highest number of visitors to West Manggarai, with an avarage length of stay of 5.8 days.
Labuan Bajo is home to 99 registered tourism operators comprised of restaurants, hotels, transportation, tour and travel companies, dive operators, 64 independent guides and 15 street vendors working in the informal sector. With the Komodo dragon as its iconic symbol, West Manggarai Regency is rich in eco-tourist attractions ranging from beaches to diving spots, natural caves, waterfalls, fossilized forests, bird watching, cultural heritage attractions and panoramic views. Despite many areas requiring improvement, such as local facilities and basic infrastructure (road, telecommunication, water and electricity supply), national park entrance fee regulation, unavailability of ATM and credit card services, and a lack of skilled workers - the continuously increasing number of visitors to West Flores brings hope that the tourism sector will become an ‘agent of change’ for the region.
Present and future
market
The following table provides a summary of the team’s vision for the future tourism market in West Flores. This vision was developed based on the key characteristics of the present market and the ideas on how the market could look like in three to five years.
| Characteristic |
Market today |
Market in five years |
| Size market |
Over the last three years average growth
of arrivals of 20% |
Assuming no external or internal shocks:
Trend is expected to continue |
| Average stay |
5.8 days (mainly influenced by divers
with long stay) |
Longer stay based on improved variety
of tourism services and the development of new tourism objects |
| Average expenditure on accommodation |
~ IDR 250’000 per night |
Demand for higher priced accommodation,
people are willing to pay more
New hotels under construction in the medium price segment around Rp.
300’000 to 500’000 supply not yet available |
| Variety of products |
Limited to basic services (main attraction,
food and accommodation) |
Demand:
- More mainland tourism objects - More tourist activities:
sports, entertainment, shopping, trekking, well being, conferences |
| Providers of services |
Existing ones rather passive (promotion,
marketing, innovation) |
Scenario 0:
More of the same: growth in terms of numbers, but not in terms of
market changes Scenario 1:
Initiative and investment for innovation comes from outside, existing
providers will follow Scenario 2:
Heavy investment from outside, existing providers are loosing their
market Indicators: more and more potential investors starting
investigations Best land in strategic positions is getting
sold to outside investors, land prices increase drastically |
| Supporting functions |
Improved supply of services related to
overall growth: repair services, financial services, shopping center
|
Trend will continue and tourism sector
will accelerate the development of the service market |
| Basic Infrastructure |
Positive signs for improvements: District
Government invested in new generator, increased supply in electrical
power, improvement in local road infrastructure (city) |
Shortages in electricity supply and water
supply expected. No short-term solution in view: threat!
Improved internet infrastructure will be available |
| Overall customer satisfaction |
Overall high, based on what they experience
in terms of unspoiled nature (except for solid waste) |
Scenario 1: Overall
growth without counter measures in terms of environment protection results
in decreasing customer satisfaction and requires different positioning
(not eco-tourism anymore)
Scenario 2:
Future growth is combined with environment protection in order to keep
the natural assets |
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