Tourism Sector Surveys

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To better understand the needs and constraints of the West Flores eco-tourism industry we conducted 3 different surveys.
The customer satisfaction survey focused on tourists who have been visiting West Flores. The purpose was to better understand the market segment based on different visitors’ profiles which then enable all the tourism stakeholders to response correctly.
The sub-sector survey involved the local tourism service providers such as hotels, restaurants, tour operators, dive operators, transportation providers, guides and the souvenir sector. The aim was to better understand the constraints and potential solutions to improve the quality of existing eco-tourism facilities and services.
The Demand survey focused on tour & travel operators based in Bali with given or potential products and linkages to the Labuan Bajo tourism area. The aim of the survey was to provide quantitative information on composition of visitors based on specified profile/ type, the constraints regarding the development of products and the linkages to specified tourism area and supply channels.


Demand survey	Customer satisfaction survey


Sub-sector survey	Training for interviewers

Some Important Findings
The customer satisfaction survey covered a total of 83 respondents, the sub-sector survey covered 68 local tourism enterprises and the demand survey covered 26 enterprises in Bali. The structured one on one interviews have been conducted by interviewers and staff of the research company together with the WiSATA staff. The survey results give clear indicators about strengths and weaknesses in the performance of the West Flores tourism sector. Some results of the surveys are shown below.

Customer Satisfaction Survey:

Sub-Sector Survey:

Demand Survey:

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Komodo National Park - Flores Indonesia

The endogenous Komodo dragons are the iconic mascots of West Flores. Komodo and its surrounding islands were designated as a National Park in 1980. In 1977 UNESCO declared the Park as a "Word Nature Heritage Site,” with the further designation of “Men and Biosphere."

Flores island local culture and tradition

Visit one of West Flores’ traditional villages to gain insights on local culture and the daily lives of local residents. Friendly and welcoming villagers are eager to share their traditions and folklore with international visitors.

Reptilian Adventure: West Flores

A snake cave – “Istana Ular” in the hinterlands of West Flores is the shared home to a large number of pythons and bats. Pythons of up to 4 to 5 meters in length are often encountered in the cave. Learn of the unique mythical relationship the people of the area share with the cave and its wild inhabitants.

Hiking and Trekking – off the beaten track

On the mainland of West Flores a wide variety of mountainous treks in remote and rarely visited areas can be found and are waiting to be explored. Hire a local guide who brings you from Labuan Bajo to one of the deepest volcanic crater lakes in the world in Sano Nggoang or support a community development project by trekking with the well trained guides and porters of the Roe Ecotourism Association.

Virgin Islands and beaches: Manggarai Flores

Excursions to remote Islands with white sandy beaches and turquoise waters are easily arranged in Labuan Bajo. Takes a swim, snorkel or lay back and just enjoy your secluded island hideaway.

Cunca Wulang Canyon

Cunca Wulang Canyon allows you to see waterfalls, canyon, and natural caves. Trekking to and from the site in forest trails is another great experience

Flores Fantastic dive sites - recognized as among the world’s most spectacular:

The Komodo National Park and its surrounding areas are home to one of the richest and most varied marine environments in world. More than 50 unique dive sites have been surveyed and mapped for park visitors.